Comcast’s earnings this week indicate that the cable giant everybody loves to hate spent $99 million on trying to get its $45 billion merger with Time Warner Cable approved last quarter. All told, Comcast spent $336 million on trying to sell the deal before it was ultimately squashed by regulators for being just too big and ugly. And that’s likely not including all of the costs of the deal, like the money thrown at minority and other groups to create the illusion of diversity of support for the deal. That’s money that could have been spent on Comcast’s historically abysmal customer service, which contributed to the negative public sentiment surrounding the deal.
Neither the failed merger nor the FCC’s new net neutrality rules appear to have stopped the company from its plan to deploy still-unpriced, 2 gigabit service to 18 million homes by the end of the year (including to some cities it had previously sued, threatened, and otherwise manhandled to try and stop precisely these kinds of services from being deployed). Speaking to investors and analysts, Comcast cable CEO Neil Smit proclaimed that the FCC’s reclassification of ISPs as common carriers hasn’t impacted the way Comcast does business in the slightest:
“On Title II, it really hasn’t affected the way we have been doing our business or will do our business. We believe on Open Internet and while we don’t necessarily agree with the Title II implementation, we conduct our business the same we always have, transparency and nonpaid peering and things like that. I think how it will emerge remains to be seen. We have been flexible in our packaging with HSD. We have invested significantly in our capacity and will continue to do so and that includes both the — we launched a 2 gigabit speed, 2 gigabit symmetrical speed recently. We are rolling that out across 18 million homes by the end of the year…”
Which, again, is odd given the fact that Comcast’s participating in a lawsuit where the primary argument is the FCC’s new rules are so “arbitrary and capricious,” they’ll demolish sector investment. If you’re playing along at home, Smit’s only the latest broadband industry executive to admit that the FCC’s rules really won’t hurt the sector. Frontier, Cablevision, Sprint, Sonic and even Verizon executives have all said, at one point or another, that the FCC’s new neutrality rules aren’t going to even dent sector investment.
And while some of these executives have claimed their comments have been taken out of context. They keep making the same statements. Time Warner Cable CEO Rob Marcus this week also proclaimed that nothing really changes under Title II:
“At this point in time no changes to our overall philosophy. Obviously, we’re going to be watching closely how things unfold on the Title II front. We have said [in] the past that [our] normal business practices comply entirely with the notion of the open Internet. No blocking, no discrimination, no throttling, and transparency are fundamental parts of the way we do business. So to the extent that’s the full scope of what gets implemented under Title II, I think you won’t see a change in the way we do business. To the extent that something more comes from this, as we would describe it, excessively broad granted authority, then we will have to revisit the way we are approaching investment and pricing.
Charter CEO Tom Rutdledge offered a similar sentiment:
“Well, look on the regulatory side, I mean I think every situation is different. Title II was a — it’s actually a longstanding issue. The issue of net neutrality has been around for a long time and companies have been agitating. It’s been part of the President’s agenda all along, and he campaigned on it initially. So it’s not surprising that the forces that prevailed there did. Although I wish it were structured differently and I thought that the outcome was less than ideal, I don’t think that is particularly related to being friendly or not friendly to cable in general.”
And here again we have Comcast not only saying that Title II doesn’t hurt them, but proving as much by continuing with an 18 million home fiber deployment that wasn’t supposed to be possible under the “innovation chilling” new neutrality regime. So yeah, perhaps cable executives can sit down with their lawyers currently suing the government and compare notes. Because the network investment bogeyman just isn’t scary when you consistently admit he’s just not real.